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 "build life champions"

The HFC Mission:

Build Life Champions

Coach's Corner

“A’ohe hana nui ke alu ‘ia”

No task is too big when done together


As a police officer, coach, father and a husband I’ve learned that our culture or way of doing things have drastically changed.  I see that our community tolerates things that we would have been disciplined for in the past.  My heart aches when I see all of the evils in our community and watching our youth become tainted by this new culture. Our standards have been lowered to the point that building our kids and passing on the “old school” values of aloha and respect has become difficult.

Before the birth of Hawaii Football Club, my intent was to protect my son and his friends and create a safe environment to learn football.  Since then, it has emerged into an even greater mission, to help my Hawai’i community.  With over 4 years of trials and tribulations it has led to this: the 1st Life Champion Senior Bowl showcasing high-school seniors from over 30 schools in the state of Hawaii! This event is truly special for this experience honors the game I love, unites our Hawaii communities and provides positive opportunities for our youth.  We are truly honored to have this event take place at Paiea Stadium, a place named after the ali’i who united and ruled the islands during a time of great cultural change.  What a way to honor him as we are trying our best to do the same.

This task or mission to “build life champions” was not done alone.  It took a team of “warriors” to undergo this task! Mahalo nui loa to Aunty Doris Sullivan of Pacific Islands Athletic Alliance (PIAA). Her unconditional support, mentoring and love for our Hawaii youth has been an integral part of making this event a success! To my board of directors: Clement Malani, for being my “big brother” in all my decision making and helping me to stay grounded with keeping to our Hawaiian ways.  Chad Ikei of Ikei Sports Hawaii for your trust, for believing in me and for moving back to the islands to help our Hawaii youth. You are an invaluable member of this community and I am honored to work alongside you! Anthony Arceneaux our youngest member, thank you for your professionalism, compassion and energy…definitely a role model for our youth! To our board advisors: Coach Brian Derby, Vince Passas and Reggie Torres, mahalo for your wisdom, your support (especially when times get rough) and constant words of encouragement! Mahalo Dr. Michelle Mitchell and Lloyd Narimatsu for imparting your expertise that helps keep our athletes safe.  

Last, but not least…a very special mahalo to my family.  To my brilliant wife Celeste Pule, I love you!  Your constant faith in me and unending support in all our endeavors have given me the confidence to make things happen!  Thank you to my keiki Jordan, Moani and Keala Jr. for your patience and understanding over these past years.  I know it wasn’t easy having our family time compromised.  I hope in time you will see that the sacrifices we made as a family will help to create a better future for you!  


‘O wau no me ka ha’aha’a,


Robert "Keala" Pule Sr.
HFC-Executive Director

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